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Lowe nets Electrolux task.(Brief article)
The agency beats BBH and BBDO to land pounds 25m pan-European advertising brief.
Lowe has won the pounds 25 million pan-European advertising account for Electrolux, the Swedish household appliance producer, following a pitch against Bartle Bogle Hegarty and BBDO.
The agency will handle the advertising and digital accounts for the company's three consumer brands, Electrolux, AEG and Zanussi, which produce a range of washing machines, tumble dryers, dishwashers, ovens and vacuum cleaners.
BBH was the incumbent on the AEG and Zanussi accounts, while Lowe Brindfors in Sweden handled the Electrolux marque in Europe, as well as the global accounts for the company's floor-care and professional products.
The Electrolux account will be led out of Lowe Brindfors, and the AEG and Zanussi brands ...
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