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OgilvyOne scoops BA digital marketing brief.(British Airways PLC)(OgilvyOne UK)(Brief article)
OgilvyOne has scooped the pounds 4 million digital advertising and media business for British Airways across its European and African markets.
The agency secured the business following a shoot-out against ZenithOptimedia and Publicis, which paired up for the pitch.
OgilvyOne will now take responsibility for the airline's digital advertising across 40 European and African markets, while Neo@Ogilvy will handle the digital media ...
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