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Typhoo hires BJL and Zenith.(ZenithOptimedia)(Brief article)
Typhoo, the tea brand, has appointed BJL Group and ZenithOptimedia to handle its pounds 2 million advertising and media accounts.
BJL won the creative business after a pitch involving three undisclosed agencies. ZenithOptimedia retained the media planning and buying account after a review.
CHI & Partners, the previous incumbent on the creative business, declined to repitch for the account.
The Manchester-based BJL has been charged with creating TV advertising to challenge the tea brand's rivals, including PG Tips, and to build Typhoo's ...
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