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Alfa Romeo looks for digital agency.(Brief article)
Alfa Romeo, the Fiat-owned car brand, has kicked off a search for a digital agency.
It has approached digital shops with a brief to create an online campaign to position Alfa as a premium car brand for upmarket drivers.
Fiat is conducting the search out of its UK head office in Berkshire. A decision is expected by early July.
Separately, Fiat is on the hunt for an agency for its Lancia model, which it plans to reintroduce to the UK next year after a ...
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