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Douwe Egberts in search for agency.(Brief article)
Douwe Egberts, the coffee range owned by Sara Lee, is looking for an agency to handle its above- and below-the-line accounts.
The pitch process, which is set to begin next week, is being handled by the AAR.
The company, which does not currently have an agency of record in either discipline, is looking for one agency to handle both accounts. Its media is handled by Equinox Communications.
In 2007, Douwe Egberts was the third-largest coffee company in the UK, with a 7 per cent share of the pounds ...
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