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Govt plots pre-6pm ad ban for alcohol.(Brief article)

Campaign

| June 06, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Government is considering a ban on alcohol advertising on television before 6pm.

Ministers are mulling over further curbs as part of a review of the price, promotion and harm of alcohol, which will be published this summer.

Ed Balls, the Children's Secretary, said: 'There seems to be a bulge of advertising of alcohol between 4pm and 6pm. That is often a peak time for mothers and also young children to be watching TV.'

Ministers are expected to order a tightening of the existing ad code rather than impose legislation.

In a strategy document this week, the Government said it would 'carefully consider how excessive drinking by young people could be ...

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