End-to-End Widget Framework helps drive mobile Internet use.(Qualcomm Introduces Plaza, a New End-to-End Widget Framework that Will Allow Operators to Drive Use of the Mobile Internet)

Offering common framework for development and support of widgets, Plaza enables operators to deliver personalized access to mobile Internet for their end-users. Platform-agnostic wireless Internet service lets operators and developers produce and deliver Internet-based content across their devices in order to drive usage of wireless data services, improve subscriber loyalty, and increase operator ARPU. Integrated marketing platform allows targeted campaigns within widget ecosystem.

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- Plaza to Leverage Existing Web Tools and Standards-Based Technologies to Enable Personalized Mobile Widgets for Fast, Convenient Access to the Internet from …