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Dymun/Nelson focuses on the 'Net, wants to surf the technology wave. (Dymun/Nelson & Co.)(Economic Forecast Issue)

Pittsburgh Business Times

| December 25, 1995 | Tascarella, Patty | COPYRIGHT 1986 Pittsburgh Business Times. (Hide copyright information)Copyright

Work of mid-sized ad shop to tell much about other agencies

DOWNTOWN - "Fame is just 15 minutes away," says the billboard caption, below a stark Andy Warhol self-portrait - face blank, wig askew.

The billboard hypes the Warhol Museum along Pittsburgh's major arteries and in Communication Arts magazine (which honored it as one of the best outdoor boards in the country.)

The billboard not only cleverly measures the travel time to a local destination, but the possible course of Dymun/Nelson & Co., the agency that created it.

The agency's namesake owners - intense and demanding John Dymun and his partner, B. Gordon Nelson III - are positioning their firm to tackle the tentacles of technology in 1996.

How well they do will say much about the local ad community and their own agency.

Futurist Alvin Toffler once talked of three waves of …

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