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Choosing success - from idea to CD-ROM. (Computer Curriculum Corp's interactive software) (Product Information)
When Computer Curriculum Corporation (CCC) first gave teenagers a look at its new multimedia curriculum in 1992, the audience was less than impressed. The interactive program, designed to help teens face issues ranging from low self-esteem to drugs and violence, left high schoolers in Dade County, Fla., rolling their eyes.
"We were showing them Dick and Jane on video," says Michael Chertok, a senior curriculum developer at CCC and a multimedia producer for the project. "They wanted something more like MTV. They told us, 'If this isn't real, we'll tune out.'"
For Cherok and the other members of the development team, it was back to the drawing board.
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