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Volvo Sees Good in People.(Column)
Byline: Dutch Mandel
When press days for the New York auto show come, I can't wait to get in and get out. It's held the week before Easter, and if I'm not on a plane pointed toward a spring-break margarita, then something compelling had better keep my attention.
This year, there was: the sixth annual Volvo for Life awards ceremony, recognizing everyday heroes across the country.
These aren't headline-grabbing heroes; these folks saw a societal gap-sometimes a gaping hole-and filled it, helping the forgotten or underrepresented.
There are three categories in which someone can be nominated-safety, quality of life and the environment-which coincide with Volvo's core values. Each finalist nominee receives $25,000 and qualifies for a $100,000 grand award and the use of a free Volvo for life.
What makes these folks great is not their superhumanness but their humanness. In six years, 19,000 nominations have been received, which heartens anyone who thinks we can't make the world better.
Marilyn Adams, the grand award winner, started Farm Safety 4 Just Kids to educate about dangers to children on farms. This followed her 11-year-old son's ...
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