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Client audit: The vegetarian society.
The Vegetarian Society (TVS) was formed in 1847. When it started, there were just 478 members. Today there are around 15,000. The charity counts musician Sir Paul McCartney and actor Jerome Flynn as patrons.
The first issue of Vegetarian Messenger, a monthly magazine, came out in September 1849, with a circulation of 5,000. It was renamed The Vegetarian in 1994 and now has a circulation of 20,000. It is produced quarterly and printed by Buxton Press.
TVS currently has no formal print buying procedure. Caroline Chisholm, its head of communication, says the charity's print is ordered by the department behind a campaign.
A recent print job was a 30,000-run cookery booklet, which detailed examples of vegetarian cuisine and information about vegetarianism. The item was available to order online or pick up in …
