The Hunt For Mr. Europe.(World Affairs)(next European Union president)

Byline: Denis Macshane; Macshane Is A Labour M.P. And A Former British Minister For Europe.

The EU is choosing its new president. But will he be pencil-sharpener in chief, or a new global player?

Is Henry Kissinger's famous question--"whom do I call when I want to talk to Europe?"--about to be answered? Next month the first serious talks among the European Union's 27 government leaders begin on who should become president of Europe. Other than the Vatican and a big Oxford college, no other European institution is so obsessed with who gets what job than the self-regarding Brussels elite. But the choice will define the EU for a generation to come. When Europe gets the right person in the right job--Jacques Delors, the French statesman who introduced the single market and invented social Europe, for example--the EU walks tall. Choose the wrong man, like Jacques Santer, the amiable but ineffective former prime minister of Luxembourg who was president of the Commission after Delors, and Europe begins to stall.

In the past, there was just a president of the Commission to choose. But now the EU has greater ambitions. Its new treaty, currently going through its last ratification hurdles after interminable wrangling, calls for the selection of a president of the European Council. The post mixes the mundane, like chairing the meetings of the 27 heads of government, with the task of representing Europe globally. EU leaders have yet to define which is more important--making sure the agenda is ready, the pencils sharpened and the chairs in place for the council meeting, or being a bully-pulpit president of Europe who walks through the door at the White House, the Kremlin and the Forbidden City in Beijing and makes clear that the voice of Europe is important and heard around the world.

If it is the latter, the president of Europe will be taking on an enormously difficult challenge, managing 27 national and sometimes competing visions of the world. After all, Berlin and Warsaw have not been able to agree on a common line on Russia for the past three centuries. The divisions between Europe's anti-Americans and the Euro-Atlanticists go back decades. Europe's foreign-policy priorities look very different from Helsinki than from Nicosia.

But the genius of European construction is that the seemingly intractable problems--merging a dozen currencies and central banks into the euro zone, or allowing workers to work across borders in a manner unthinkable under the North American Free Trade Agreement--slowly dissolve. A president of Europe with skill, patience, cunning and a sense of purpose and vision can make the new post into a powerful voice for Europe's mixture of soft and occasionally hard power on the world stage.

But where is the president to be found? A queue of prime ministers and ex-prime ministers is forming, hoping to begin the job in the summer of 2009. Top of the list is the chain-smoking bon viveur prime minister of Luxembourg, Jean-Claude Juncker. Although his country is home to more tax-avoiding German bank accounts than Lichtenstein, Juncker is popular with his fellow European conservative politicians, including the German chancellor, Angela Merkel. Fluent in English, French and German, Juncker represents the last expression of the federal dream of a United States of Europe. But his federalist penchant for transferring power to Brussels at the expense of Europe's nation-states may produce a veto from the new ...