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Classical music rallies to television's flag.
Extending the influence of the classical music genre is the key aim of the Classical Brit awards this year. With the TV show Britain's Got Talent having helped broaden the appeal of classical music - and the approaching Classical Brits set to give artists a peak-time platform on ITV - the genre is gaining much needed exposure
"It's all about access," says Dickon Stainer, managing director of Universal Classics and Jazz and co-chair of this year's Classical Brits.
His analysis, directed towards the ninth instalment of the annual awards show, could equally be applied to wider trends in classical music. The campaign to bring new listeners to the genre may ...
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