QUICKFIRE: `We don't want the climate issue to simmer down'.

Reflecting the global nature of climate change, Live Earth saw 150 artists perform on nine stages across seven continents.

Yet, despite this success and being honoured with the inaugural Green Award at Midem, the event's founder Kevin Wall is far from content to let the issue lie.

Alongside Al Gore, he is planning a number of initiatives to keep the environment on the political and social agenda across the world for years to come. Music Week caught up with him to discuss Live Earth's current activity.

What inspired you to launch the Live Earth initiative?

I had an opportunity to see Al Gore give a slide show and it made obvious sense. If you have seen the film An Inconvenient Truth you will know how moving it is. I was in LA and the next day when I woke up I actually didn't see anybody else changing anything. It was surreal. The world is on red alert - how come I still see Hummers on the road?

So my interest was raised and I started to read a lot of books on the subject and over the course of a couple of months I convinced myself that there really needed to be a lightning rod global event that would have all the environmental organisations, irrespective of location, getting behind one issue and one message on global warming. So I immediately called Al Gore.

What does the future hold for Live Earth?