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Newspaper in Macca coup.
The Mail On Sunday agrees deal to give away Paul McCartney's Memory Almost Full and promises more to come
The Mail On Sunday has concluded an attention-grabbing deal with Paul McCartney to give away the former Beatle's most recent studio album Memory Almost Full.
The album, originally released in June 2007 by Starbucks' Hear Music label, will come free with the May 18 edition of the paper.
The move represents a spectacular coup for The Mail On Sunday, which has previously given away entire studio albums from artists including Prince, Simply Red and, most recently, UB40, whose new studio set Twentyfourseven was included with yesterday's (Sunday) edition.
Memory Almost Full has sold almost 100,000 copies in the UK to date, according to Official Charts Company figures, peaking at number five in the albums chart.
However, The Mail On Sunday managing director Stephen Miron says that this deal will prove a shot in the arm for the album's fortunes.
"We are absolutely delighted that an artist of Paul McCartney's stature has chosen The Mail On Sunday as the new means of distribution," he says. "For us it is a sensational result."