Media: Double Standards - Engaging with female readers on a deeper level.(dialogue with Justine Southall and Simon Kippen)(Interview)

Two publishing directors on why readers of their monthly women's titles get not just a magazine, but a sex therapist, life coach and fashion expert all rolled into one.

JUSTINE SOUTHALL - PUBLISHING DIRECTOR, COSMOPOLITAN

- What differentiates your magazine from other women's glossies?

Cosmopolitan is the life, love, sex and relationships bible. This international magazine has been consistently successful in the UK for the past 36 years. We have the largest female readership of any newsstand monthly magazine (1.5 million), and 652,000 consumers don't read any other women's glossy. Our mantra, 'Be the best you can be', is incredibly appealing and empowering. With this editorial platform comes an enormous amount of trust, which enables us to engage with readers on a deeper level.

- How do you keep on top in this tough market?

Teamwork and having really talented people. Focusing on our reader is the most important factor, and we constantly undertake research to …