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Pitch update.(briefs)(Brief article)

Campaign

| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Kenco's 'Mr Makousa' and his intellectually challenged gap year helper are facing the guillotine, which has to be good news for TV viewers.

JWT, the incumbent, seems to be on the back foot, which leaves Euro RSCG in a good position. The random element is the inclusion of Beattie McGuinness Bungay in the pitch.

Rumour has it that Halifax has briefed Agency Assessments to find it a creatively led agency, so expect the likes of Mother, Fallon and Wieden & Kennedy to be approached. Hmmm ... where will that leave the incumbent, Delaney Lund Knox Warren & Partners?

Well, Omnicom has landed on its feet. Normally you get a bit nervous when one of your biggest clients merges with a rival company, but, luckily for Omnicom, it's the incumbent on most of the creative for both Mars and Wrigley, which this week announced a dollars 23 billion merger Might not be so straightforward for media, which appears to be more of a hotchpotch shared by Publicis Groupe's ZenithOptimedia and WPP's MediaCom.

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