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The World: Sydney - M&C Saatchi loosens grip on Qantas business.(Qantas Airways Ltd.)(Brief article)

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| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

M&C Saatchi's grip on the Qantas account has been weakened after the airline's decision to award part of its frequent flyer account to the direct marketing specialist Lavender.

Lavender won the business in a pitch against M&C Saatchi, which has handled the multimillion-dollar Qantas business since 1995.

Its founder, Will Lavender, has previous ...

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