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The World: Topeka - Optimedia nets dollars 90m Collective Brands account.(Brief article)
Collective Brands, the US footwear company, has appointed Optimedia to handle media planning and buying on its dollars 90 million Payless ShoeSource and Stride Rite accounts.
The Publicis Groupe-owned operation was given the nod after a pitch against Omnicom's PHD and Spark Communications, a division of Starcom MediaVest.
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