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The World: Shanghai - French supermarket pre-empts Chinese boycott.(Brief article)

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| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Carrefour, the French supermarket chain, has launched an ad campaign in China in an effort to head off a possible consumer boycott of French goods.

Momentum for a boycott has been gathering pace after the fierce protests that occurred when the Olympic torch passed through Paris.

Carrefour is working with MindShare China ...

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