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The Week: Abbott Mead Vickers BBDO retains pounds 20m Lotto account.(Brief article)

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| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Abbott Mead Vickers BBDO has retained the pounds 20 million Lotto account after a final pitch against Fallon, McCann Erickson and Beattie McGuinness Bungay.

The review, which was handled by the AAR, kicked off in March and was instigated by Martin Pugh, the marketing director at Camelot, as part of the company's final preparations for its transition to the third lottery licence, which begins in 2009.

He said: 'This was a showcase of some of the best creative work I've seen - a really hard-fought contest.

...

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