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Abbott Mead Vickers BBDO has retained the pounds 20 million Lotto account after a final pitch against Fallon, McCann Erickson and Beattie McGuinness Bungay.
The review, which was handled by the AAR, kicked off in March and was instigated by Martin Pugh, the marketing director at Camelot, as part of the company's final preparations for its transition to the third lottery licence, which begins in 2009.
He said: 'This was a showcase of some of the best creative work I've seen - a really hard-fought contest.
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