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The Week: Media News - Tesco rejects keyword bids.(Brief article)

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| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Tesco is the first major UK advertiser to take a stand against Google's new keyword-bidding policy, which will allow companies to bid for keywords trademarked by rivals, and will not bid on search terms ...

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