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The Week: Best of the blogs - Cadbury shows TV's flaws.(Brief article)
The recent Cadbury campaign is considered one of the most radical pieces of advertising to be seen in Britain for years. Without belittling the achievement, this is a terrible reflection on how sameish most other TV advertising has become.
The brilliance of Cadbury's approach lies in what it leaves out Imagine, at the end of the ad, if the gorilla had paused to enjoy some chocolate; suppose a cheesy voice-over had forcibly supplied the logic with 'there's almost nothing that can beat the joy of Cadbury's milk chocolate'. You then would have been left with a pretty average, if still watchable, ad.
Like a few other landmarks - such as B&H, First Direct or the 'lucky star' advert ...
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