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Saatchis appointed to Jamie Oliver task.(Saatchi & Saatchi Company PLC)(Brief article)
Saatchi & Saatchi has been appointed to handle advertising for the launch of a new food range fronted by the celebrity chef Jamie Oliver.
The agency was handed the business without a pitch by Fresh Retail Ventures, the licensee for the Jamie Oliver brand. Work is scheduled to start this month.
Saatchis' first brief is to launch Oliver's range of six new pesto sauces. The work will run across print and online media.
Earlier this year, FRV relaunched the Jamie Oliver food and non-food ranges in Tesco and Waitrose, appointing Design Bridge to create the ...
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