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Govt set to allow BOGOFs.(Brief article)
AA told that 'buy one, get one free' promotions won't fall foul of new regulations.
The Advertising Association has seen off a threat to ads for 'buy one, get one free' offers and free gifts included with magazines and newspapers.
Baroness Peta Buscombe, the AA's chief executive, secured a pledge from the Government that the promotions would not fall foul of new consumer protection rules expected to be approved by Parliament next week.
Buscombe joined forces with Lord (Chris) Smith, the chairman of the Advertising Standards Authority, to seek clarification of regulations implementing European Union directives on unfair commercial practices and misleading and comparative advertising. Industry bodies had previously warned that the regulations would lead to a ban on 'buy one, get one free' offers.
Buscombe told a House of Lords debate that 'buy one, get one free' offers were extremely popular with consumers. 'In my view, it would be a great ...
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