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RKCR nets Boursin and Leerdammer.
Rainey Kelly Campbell Roalfe/Y&R has won the pan-European advertising accounts for Bel Fromagerie's Boursin and Leerdammer cheeses.
The agency landed the accounts without a pitch after being appointed to handle the Mini Babybel business, which is also owned by Bel Fromagerie, in January. It will now create TV and print advertising to run across Europe.
Boursin has used Publicis in the past to create its advertising, but the brand has not developed any new creative in the UK for 15 years.
The ...
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