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Chicago Town Pizza kicks off creative review.(Brief article)

Campaign

| May 02, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

TBWA\Manchester has resigned the Chicago Town Pizza account, prompting a full pitch for the business.

The agency is understood to have made the decision following creative and strategic differences. Chicago Town's owner, The Schwan Food Company, is now in the process of contacting agencies to pitch for the account.

TBWA's work for the brand includes a pounds 4 million TV campaign that ran in 2005 and used the metaphor of two towns, Chicago Town and Humdrum, to suggest that Chicago Town was more exciting than its competitors. The strapline was: 'Chicago Town - a million miles from Humdrum.'

Earlier this year, Chicago Town extended its ...

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