AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
TBWA\Manchester has resigned the Chicago Town Pizza account, prompting a full pitch for the business.
The agency is understood to have made the decision following creative and strategic differences. Chicago Town's owner, The Schwan Food Company, is now in the process of contacting agencies to pitch for the account.
TBWA's work for the brand includes a pounds 4 million TV campaign that ran in 2005 and used the metaphor of two towns, Chicago Town and Humdrum, to suggest that Chicago Town was more exciting than its competitors. The strapline was: 'Chicago Town - a million miles from Humdrum.'
Earlier this year, Chicago Town extended its ...