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Burnett poised for global Miller brief.(Leo Burnett Company Inc.)(Miller Genuine Draft)(Arc Advertising)(Brief article)
Miller Genuine Draft has parted company with Mother and the pounds 35 million global advertising account has moved straight into Leo Burnett and Arc without a pitch.
Miller is understood to have asked Mother to submit ideas for a new global campaign earlier this year, but later asked Leo Burnett to put forward its own work.
Leo Burnett already had a connection with Miller through Arc, which won the brief to handle Miller Genuine Draft's integrated account in November last year.
Arc was hired by the parent company SABMiller to work with ...
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