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Estee Lauder splits dollars 400m media task.(M2M)(MindShare UK)(Brief article)
Estee Lauder has split its dollars 400 million global media planning and buying account between Omnicom's M2M and WPP's MindShare.
M2M has won the account in the UK, Europe and Asia, while MindShare will handle the US portion of the account.
The WPP agency Maxus previously worked on the US business. M2M was the incumbent on Estee Lauder's UK media account, while the Asian business was previously split between local agencies.
Omnicom and WPP saw off competition from the Havas subsidiary MPG, a non-roster agency that also pitched ...
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