Sony BMG follows Universal's lead and signs up for Nokia downloads.

Nokia seeks to give the consumer what they want with one year's unlimited access to major label content

Nokia's global head of music believes that her company's Comes With Music service can be a "major change agent" for the music industry, after Sony BMG followed Universal in signing up for the initiative.

Comes With Music, which is scheduled to launch in the second half of the year, allows consumers buying selected Nokia handsets to download unlimited content from the two majors for a year. At the end of the one- year period, they can keep their downloaded tracks.

All tracks have a Windows DRM that allows them to be played on one handset and one PC. However, if consumers buy a new compatible device, they can transfer their downloaded material by substituting their new device or computer for the original devices.

Nokia global head of music Liz Schimel was in London to announce the deal, as well as introducing two new music-enabled Nokia handsets - the 5320 and the 5220.

She explains that Comes With Music can be hugely important in growing record labels' income, at a difficult time for the recorded music industry. "We are delivering what consumers want: unfettered access to the music they want," she says

"There is a business model but it doesn't get in the way of consumers' enjoyment of music. These are critical for the future of the music industry. It is critical for the health of the music industry, for artists and for the service side of the industry."