New EMI setup targets Coldplay.

EMI begins the roll-out of the media campaign for Coldplay's fourth studio album this week as the major gears up for the first significant release under its new A&R structure.

EMI will hold listening sessions for the album Viva La Vida Or Death And All His Friends this coming Wednesday and Thursday at Abbey Road Studios for journalists from long-lead publications. The album will appear on June 16, almost exactly three years after the release of its predecessor X&Y.

The listening sessions follow the announcement last week of a new UK A&R structure in which managing directors Miles Leonard and Ferdy Unger- Hamilton were promoted to president of A&R labels for Parlophone and Virgin respectively. EMI Music UK senior vice president Mark Collen, who oversees the Angel label, and Terry Felgate, managing director of EMI Records, will also be changing roles but details have yet to be finalised. A source says that the pair are "considering other senior roles".

All EMI labels will remain active but the four frontline A&R teams - EMI Records, Angel, Parlophone and Virgin - will merge into two, headed by Leonard and Unger-Hamilton.

EMI's other London-based A&R teams - EMI Classics and Mute - as well as joint ...