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Journal of Systems Management

| November 01, 1995 | Patton, Michael | COPYRIGHT 1995 John Carroll University. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

You've probably already guessed that I believe that we have dropped the ball on this one too. (Isn't this guy EVER going to say something good? (Now that I've gone so far around the bend that I'm asking and answering my own questions, the answer is--As soon as I find something good.))

I believe, in fact, that most of us have never even seen the ball. Let's take inventory of your situation and see where you are. Do you have an up-to-date logical data model that includes everything? Has this model been translated to an equally up-to-date physical model? Is this the way 100% of your data is actually stored? Are all of your business processes exclusively tied to this structure? Is your name or Social Security Number in more than one dataset (as an element)? Do your part numbers have embedded meanings? Do your customers talk in terms of codes? Does anyone say, "The database requires that I....."?

My guess is that not 10 in 100 of you can honestly give the appropriate answers. This is not your fault. This is truly an industry or societal phenomenon. Most of us were taught to abandon common sense when it comes to storing and retrieving data. Somewhere along the line, complexity got substituted for reason.

Once that happened, we've been wide open for whatever crazy scheme almost anyone came up with. We've practically canonized some of the schemers even though they have simply written books about the things that you already knew.

Let's cut to the chase. "A place for everything; and everything in its place." This should be the canon of everyone in the business. Notice it says "A" place. One spot. Do not put the forks in with the spoons. Keep the apples with the apples, the oranges with the oranges. Do not make fruit salad. Do not make up subjects.

Before you go ballistic over this simplification; think about this real hard. You will realize that it is not a simplification; but exactly what you've wanted and needed to do for a long time. It is no trouble at all to find something when you know exactly where it is at all times.

Don't for a minute think that this cannot be done. The Customer Equipment Services Division of Eastman Kodak had this philosophy and structure in place in 1974, without a single line of database management software. They did it with ISAM, direct access, and ...

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