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IT'S TOUGH BEING GREEN; Behind the hype, ALMS has given itself a difficult task.(Competition)
Byline: J.P. VETTRAINO
When the American Le Mans Series announced its green-racing initiative at the Detroit auto show in January, it was a public-relations coup.
Cable networks, newspapers and general-interest media bit hard. The ALMS would expand its fuel options to include cellulosic ethanol and even electric hybrids, wrapped in a set of green-racing principles under the watchful eye of the U.S. Environmental Protection Agency. If anything can demonstrate that green doesn't have to be dull or slow, racing prototypes and sports cars would do it. The plan was hailed as a pioneering effort to reintroduce relevant technologies to big-time auto racing.
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Source: HighBeam Research, IT'S TOUGH BEING GREEN; Behind the hype, ALMS has given itself a...