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Pearson, Thomas/LKW buy creates third-largest local agency
DOWNTOWN - Hallmark/Tassone Inc., created last year from the merger of four advertising agencies. has bought a fifth.
But - unlike the former Hallmark Advertising Inc., Tassone Stevenson Inc., Point Communications Inc. and Van Dine Humphrey Herbert Alber & Manges Inc. - Pearson, Thomas/LKW is based in Florida.
Bill Binstock, Hallmark/Tassone chairman, wouldn't disclose the size of the stake he has taken in $13 million Pearson, Thomas, but said he expects to acquire it entirely over the next year.
The advertising and public relations shop is the sixth-largest agency in Tampa.
Since Hallmark/Tassone's billings are more than $32 million, the addition of Pearson, Thomas would push it up from a cluster of Pittsburgh agencies hovering at the $30 million to $35 million range to …