Building The New Links.(Special Report)(Trump International Golf Links)

Byline: Ginanne Brownell

Already popular with business tourists, Aberdeen now wants to attract the leisure kind.

Sixteen kilometers north of Aberdeen, the pristine beaches are barren and the dune grass blows silently in the North Sea wind. But if Donald Trump gets his way, this area will soon be thick with golfers. Three years ago, the American real-estate billionaire and reality-TV star began looking for the ideal setting to build a world-class golf resort, and settled on this prime land in Aberdeenshire. The [pounds sterling]1 billion complex will have two courses designed by top golf-course architect Martin Hawtree, a luxury 450-room hotel with spectacular sea views, a spa, high-end boutiques, gourmet restaurants, 950 vacation homes and the one thing no project by this paragon of self-promotion can go without: his name.

The Trump International Golf Links is not yet a done deal. It still needs final permission; in November, local councilors narrowly rejected Trump's plan, fearing their neighborhood would be overrun by tourists. The decision--expected to come as early as July--now rests with the Scottish government. But if it is approved, it stands to dramatically transform this northeast corner of Scotland, which got rich on oil and successfully lured business travelers. Now it hopes to attract those tourists interested in things other than oil. As Neil Hobday, the project director, puts it, "There is no question that Trump Links will put this region on the map for tourism."

Aberdeen City and Shire (as the region is called by locals) has been on the energy world's map since oil was first discovered in the North Sea in 1969. Since then, the oil industry has brought [pounds sterling]200 billion into the local economy and currently employs 130,000 across Scotland--40,000 in Aberdeen alone. The region is the most productive economy in Scotland and one of the most productive in Britain as a whole. "We are the jewel in the crown of Scotland," says Rita Stephen, the development manager for the Aberdeen City and Shire Economic Forum. For the past two years, the area's business tourism has grown, due largely to the high price of oil; last year the city outperformed the rest of the United Kingdom in terms of per capita hotel occupancy yields.

Now the region is trying to boost its recreational tourism, too. The oil industry has only an estimated three or four decades of productivity left, so officials are looking for long-term ways to sustain the local economy. "It has been the declared aim in Aberdeen to diversify away from oil and gas, and leisure tourism is one of the most obvious ways to [branch out]," says Hobday. "The perception has always been [Aberdeen] was a Monday-through-Friday place for oil execs to visit." For that reason, the region has failed to attract many of the 16 million tourists who flood Scotland each year. According to statistics from the tourist agency VisitScotland, only ...