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MUSIC WEEK AWARDS 2008: PR Campaign Of The Year.
WINNER: STUART BELL, THE OUTSIDE ORGANISATION, FOR PAUL MCCARTNEY
As events at the High Court have reiterated recently, Paul McCartney can still accumulate column inches almost as easily as when he was a quarter of the Fab Four.
But the challenge facing his publicist, The Outside Organisation's Stuart Bell, continues to be securing the right kind of press for his legendary client. With that in mind, he was faced with the task of trying to take McCartney to parts of the media that would never normally dream about featuring him as the button was pressed last year on the PR campaign for new studio album Memory Almost Full.
As Bell himself noted in his entry submission, "In the past Paul had been happy to speak with almost any media outlet. We were very selective this ...