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MUSIC WEEK AWARDS 2008: Music Sync Of The Year.

Music Week

| April 12, 2008 | COPYRIGHT 2008 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

WINNER: EMI MUSIC PUBLISHING, EMI RECORDS AND I10Q FOR CADBURYS DAIRY MILK - GORILLA (PHIL COLLINS - IN THE AIR TONIGHT)

There can be few more memorable music-based adverts than this maverick creative by the Fallon advertising agency.

Incorporating a man in an incredibly realistic gorilla suit drumming to the Phil Collins hit In The Air Tonight, the ingenious combination caused word of mouth to spread like wildfire on the back of an initial viral campaign prior to the full TV impact being felt on August 31 when a 90-second cut was shown during the Big Brother final.

Other key placings included the Rugby World Cup final, but it was the innovative use of the music rather than the ...

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