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MUSIC WEEK AWARDS 2008: Artist Marketing Campaign Of The Year.

Music Week

| April 12, 2008 | COPYRIGHT 2008 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

WINNER: TED COCKLE & TOM MARCH, ISLAND RECORDS, FOR MIKA - LIFE IN CARTOON MOTION

The judging panel agreed the artist marketing campaigns for big names, new acts and greatest hits collections showed just how strong the collective imagination of the music industry can be.

If it wasn't Kate Nash's team wooing fans with fairy cakes, there was White Stripes blowing away any cobwebs the Chelsea Pensioners might have had with a Pearly King and Queen-inspired gig and the Enter Shikari team encouraging cynical teenage fans with guerrilla marketing campaigns that proved you don't have to be in people's face to create a huge buzz. The teams behind Girls ...

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