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WINNER: TED COCKLE & TOM MARCH, ISLAND RECORDS, FOR MIKA - LIFE IN CARTOON MOTION
The judging panel agreed the artist marketing campaigns for big names, new acts and greatest hits collections showed just how strong the collective imagination of the music industry can be.
If it wasn't Kate Nash's team wooing fans with fairy cakes, there was White Stripes blowing away any cobwebs the Chelsea Pensioners might have had with a Pearly King and Queen-inspired gig and the Enter Shikari team encouraging cynical teenage fans with guerrilla marketing campaigns that proved you don't have to be in people's face to create a huge buzz. The teams behind Girls ...