AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
MUSIC WEEK AWARDS 2008: Music And Brand Partnership Of The Year.
WINNER: THE O2 & AEG EUROPE
This new award category celebrating the best in music and brand partnerships attracted an unprecedented volume of submissions, but it was not just about quantity. The sheer variety also impressed, ranging from Nokia's audacious takeover of New Year's Eve and the phenomenon that is The O2 (both of which made the shortlist), down to some Chemical Brothers-endorsed mobile speakers and customised debit cards.
In most cases, the originality and forward-thinking could not be faulted but, sticking closely to the scoring criteria, the judges warmed to entries that could prove bona fide partnership credentials where the marriage of music and brand was deemed a strong fit, and the results were mutually beneficial to both parties.
The finest example of this ...