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MUSIC WEEK AWARDS 2008: Digital Achievement Of The Year.
WINNER: OUTSIDE LINE WITH NOW PLAY IT
A new category this year, the Digital Achievement of the Year award celebrates the best digital music based-product of 2007 with the judges looking at a number of factors such as innovation in conception, creativity in execution and effective use of budget.
With a large number of entrants demonstrating a diverse array of digital offerings delivered using equally differing budgets, the simplicity of concept, effective delivery and brand-building potential of Outside Line's Now Play It impressed the judges the most.
Backed strongly by a number of artists, Now Play It finds acts including Supergrass frontman Gaz Coombes, Paul McCartney and KT Tunstall delivering amiable video tutorials ranging from 15 to 40 minutes in length that take viewers through their hits ...