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Diary: On the QT ..(Brief article)

Campaign

| April 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Rumour has it that Bob Scarpelli, the global creative director at Tribal DDB, and his colleagues pulled out all the stops in the recent pitch for the McDonald's UK digital account. Apparently, Scarpelli donned a pair of oversized Ronald McDonald boots to wow the clients, and even went so far as to claim that he 'had ketchup running through his veins'. Alas, all this painfully obvious sucking up didn't pay off, and Tribal was kicked out of the contest, leaving AKQA and Avenue A to continue the fast-food ego stroking ...

Clearly a little sore after being booted out of the Republic Family, the embittered folks at Claydon Heeley decided to mock up a version of the Campaign story announcing the separation. But instead of Republic Family's chief executive, David Eastman, the agency used an image of Derek Zoolander, the narcissistic film character played by Ben Stiller To add insult to injury, the picture carried the caption: 'There has got to be more to life than being ...

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