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The World: Sydney - Advertisers sign up for namechecks in new Nett title.(Brief article)
Major Australian advertisers, including the Commonwealth Bank, Telstra, HP and Toshiba, have struck deals to be mentioned within the editorial space of a new business magazine.
Critics are questioning the ethics of the agreements with Nett magazine The deal, involving the Commonwealth Bank, is said to be worth about Aus dollars 100,000, making it one of the largest-ever paid placements in the Australian magazine market. Gary ...
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