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The World: Qingdao - Haier to choose IPG or Omnicom for Olympics task.
Haier, the Chinese white goods giant, will choose between Interpublic and Omnicom to handle its creative assignment for the Beijing Olympics.
The company is a major sponsor of the games, which begin in August.
Meanwhile, Larry Rinaldi, Haier's chief marketing officer, confirmed that it had consolidated its media planning and buying business, worth more than dollars 100 million, with Initiative.
Rinaldi said IPG and Omnicom were offering 'team concepts' to address Haier's Olympics ...
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