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<a href="http://www.accessmylibrary.com/article-1G1-177435188/week-jwt-lands-pounds.html" title="Facts and information about The Week: JWT lands pounds 40m global advertising account for Baileys.(Diageo PLC)(JWT London)(Brief article)">The Week: JWT lands pounds 40m global advertising account for Baileys.(Diageo PLC)(JWT London)(Brief article)</a>
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The Week: JWT lands pounds 40m global advertising account for Baileys.(Diageo PLC)(JWT London)(Brief article)
Diageo has appointed JWT to the pounds 40 million global Baileys advertising account after a four-way pitch.
The agency beat Leo Burnett and the incumbent, Bartle Bogle Hegarty Fallon also competed, but was eliminated at an earlier stage.
JWT will develop campaigns from its London office that will run globally across TV, radio, press and outdoor. It will report to Diageo's head office in Dublin.
The pitch team was led by Alison Burns, the chief executive of JWT London, and Guy Murphy, the worldwide planning director. Creative work ...
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