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The Week: Media news - Media trading site created.(BBC Magazines, Aegis, Starcom, Initiative and CBS Outdoor have teamed up to launch online trading platform)(Brief article)

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| April 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BBC Magazines, Aegis, Starcom, Initiative and CBS Outdoor have teamed up to launch an online trading platform for offline media that aims to become an online stockmarket for adspace.

The system, called MediaEquals, which will have received pounds 5 million of investment by the end of 2009, will launch on a trial basis as an online ...

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