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The Week: Advertising news - Zenith rethinks on adspend.(ZenithOptimedia)(Brief article)
ZenithOptimedia has downgraded its 2008 growth forecast for adspend in Europe and North America from 4.4 per cent to 3.8 per cent because of the credit crunch.
Overall growth for the global advertising industry in 2008 has been adjusted from 6.7 per cent to 6.5 per cent, with spend expected to hit pounds 249 billion by the end of the year. The report adds that the emerging ...
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