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MG OMD scoops pounds 4m FSA planning account.(Manning Gottlieb OMD)(Foods Standards Agency)(Brief article)

Campaign

| April 04, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Foods Standards Agency has appointed Manning Gottlieb OMD to handle communications planning across its pounds 4 million account.

MG OMD won the business after a pitch against the incumbent, ZenithOptimedia, MG OMD and MediaCom. It will handle communications planning for the FSA for the next three years.

The appointment follows a four-week review process through COI, with agencies asked to address FSA targets of reducing salt, sugar and saturated fat in the public's diet. COI's roster buying agencies will continue to handle buying for the FSA.

MG OMD's appointment follows creative and direct agency reviews by the FSA last year. Farm Communications beat Miles Calcraft Briginshaw Duffy in a shoot-out for the ...

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