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The Foods Standards Agency has appointed Manning Gottlieb OMD to handle communications planning across its pounds 4 million account.
MG OMD won the business after a pitch against the incumbent, ZenithOptimedia, MG OMD and MediaCom. It will handle communications planning for the FSA for the next three years.
The appointment follows a four-week review process through COI, with agencies asked to address FSA targets of reducing salt, sugar and saturated fat in the public's diet. COI's roster buying agencies will continue to handle buying for the FSA.
MG OMD's appointment follows creative and direct agency reviews by the FSA last year. Farm Communications beat Miles Calcraft Briginshaw Duffy in a shoot-out for the ...