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Lastminute hands DM brief to Tequila.(Lastminute.com PLC)(Tequila London)(direct marketing)(Brief article)
Tequila has won the consolidated pan-European direct marketing business for lastminute.com, following a pitch against undisclosed agencies.
The agency will work on below-the-line communications for the main brand as well as for its sister companies Travelocity and the car-hire broker Holiday Autos.
Tequila's first task will be to build a loyalty programme for lastminute.com. After that, it will produce consumer-focused on- and offline direct marketing campaigns, which will run in markets including Germany, France and Spain.
In the past, lastminute.com has used a roster of below-the-line shops to ...
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