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Accurist calls global review.
Accurist, the British watchmaker renowned for its controversial ad campaigns, has kicked off a search for a global advertising agency.
The watchmaker is understood to have shortlisted VCCP, St Luke's and Albion to pitch for the business. A decision is expected by the end of April. The winning agency will initially create a campaign to include print, digital and outdoor, as well as tie-ins with sporting events such as Wimbledon and The Olympics.
The company's media planning and buying account is handled by OMD and is unaffected by the search.
In recent years, the watchmaker has created its advertising in-house or has worked with agencies, including WFCA Integrated, on a project basis. It has not retained an agency since TBWA GGT Simons Palmer resigned the business in 2000.
Accurist has frequently come under fire from the Advertising Standards Authority for its shock campaigns.
One of the most notorious was TBWA's 'put some weight on' ad that ran in 1998 featuring an emaciated-looking woman with a watch on her upper arm - not her wrist.
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