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Net-A-Porter starts search for agency.(Brief article)
The online fashion brand Net-A-Porter has kicked off a search for a media agency to handle its online planning and buying account.
The retailer, which has previously focused its marketing activities on search and e-mail, is looking to appoint an agency ahead of a planned burst of online display advertising. The company has approached several agencies about the business.
Net-A-Porter appointed The Search Works to handle its search marketing account last June and this relationship is thought to be unaffected. It also uses the e-mail marketing specialist Lyris and ...
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